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"This was a decision that we made based on feedback from our guests," said Jack Graves, chief cultural officer for The Holland. "We want to provide healthier selections for our guests while also maintaining the great flavor of Burgerville food that our guests have come to rely on. We've conducted a number of taste-tests, and our guests told us how much they love the taste and texture of items cooked in the new canola oil. We are excited to offer our guests the same great tasting food using a healthier product."