BURRITObar, USA Inc., has made a significant move by entering into an Area Development Agreement in Cincinnati, Ohio, to establish three new stores in the upcoming years.
BURRITObar, a sister brand of barBURRITO, Canada’s leading Tex-Mex food franchise, has sealed a new area development agreement to extend the BURRITObar presence in Ohio. This development follows the recent announcement of entering into a Master Agreement for Virginia and another Master Agreement for Maryland, plus the opening of a new store in Dover, Delaware.
Founder and Chief Executive Officer, Alex Shtein, mentioned, “Our Area Developer is a highly acclaimed food and beverage franchisee with a proven track record in the industry. Their expertise in multi-unit franchising and delivering exceptional guest experiences will play a crucial role in driving growth and sustaining BURRITObar’s success.”
The Area Developer holds the exclusive rights to establish three BURRITObar locations within the designated territory, starting with a flagship store in Cincinnati to showcase the brand.
Chief Development Officer, Jeff Young, expresses, “This agreement signifies a another important move forward in BURRITObar’s international expansion strategy, focusing on boosting our presence in the USA through our Master and Area Developer Franchise Model. This agreement adds to the over 500 stores under contract to open over the next 20 years.”
Additionally, BurritoBar, USA Inc., is pleased to announce the progress made following the signing of a Master Franchise Agreement for Tennessee and a Multi-Unit Franchise Agreement for Hawaii. BurritoBar has now secured leases in these areas.
A lease has been finalized at Victory Station on 3921 Franklin Rd, Suite A, Murfreesboro, Tennessee. The site, boasting a 1,500 square foot end cap location with a Drive Thru, will be managed by GBrand, LLC. This store, operated by the BurritoBar Master Rights holder for Tennessee, will act as a showcase for the brand, aiding in attracting potential franchisees and serving as a training ground for future franchised outlets in the region.
Also, a lease has been signed at Kona Coast Shopping Centre on 74-5586 Palani Road, Kailua-Kona, Hawaii. Big Island BB, LLC, a BurritoBar Area Developer committed to establishing 3 stores in Hawaii, will operate this unit.
Young emphasized that “The signing of these leases is a step forward in BurritoBar’s growth strategy as we continue to focus on expanding our footprint in the United States of America. The USA has significant long-term growth potential and each lease that we sign and each new store that we open contributes to our long-term expansion goals to enhance our brand’s reach.”