Industry News | January 29, 2015

Buttery Jack Burgers Debut at Jack in the Box

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Jack in the Box is introducing the new Buttery Jack burgers, which feature garlic herb butter melted on top of an all-new, quarter-pound, signature beef patty and tucked inside Jack’s new gourmet signature bun.

Guests have two options for their Buttery Jack burger. The Classic Buttery Jack features creamy tomato sauce, green leaf lettuce, fresh tomatoes, and Provolone cheese; while the Bacon & Swiss Buttery Jack features creamy bacon mayo, hickory smoked bacon, and Swiss cheese.

“The Buttery Jacks are truly a masterpiece of creativity,” says Iwona Alter, Jack in the Box vice president of menu strategy and innovation. “We tested more than 150 combinations and builds before we found the perfect burger, with seasoning mixed right into the signature patty and garlic herb butter melted right on top.”

The Buttery Jacks are the start of many quality and service improvements coming to Jack in the Box in 2015 and beyond – including new employee uniforms and an enhanced in-restaurant dining experience with the food being served in baskets.
To announce the new creation, Jack in the Box is launching three new television ads for the Buttery Jacks on the February 1 Super Bowl game.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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