Industry News | January 26, 2010

California Restaurant Association Teams with FohBoh

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FohBoh Inc. and the California Restaurant Association (CRA) jointly announced that they entered into a partnership to deliver social media solutions and knowledge to association members via the online FohBoh community and the CRA Web site. The CRA, the oldest and largest of all state restaurant associations representing more than 22,000 restaurant members, and FohBoh, with nearly 14,000 members, view social media as a powerful force of change that offers tremendous opportunity to restaurant operators.

"The world of social media is growing and ever-changing and FohBoh's experience running the foodservice industry's most successful and fastest growing online community brings immediate value to our members," says Jot Condie, CRA president and CEO. "Today, it's all about building better relationships and engaging with your customers in more interactive ways.

“Bringing FohBoh on as our partner for social media offers our members immediate access to peer-to-peer knowledge and practical application of social media."

FohBoh is the foodservice industry platform for connecting and engaging the entire industry to form better, more interactive and engaged relationships with customers and employees. The California restaurant industry is positioned to benefit from social media and FohBoh brings the knowledge and experience needed by more than 90,000 restaurants that operate in California.

After launching its social-business site targeting the global restaurant industry in late 2007, FohBoh (Front of the House, Back of the House) begins its third year with a mission to accelerate membership and content while offering even more value to restaurant operators nationally.

"We are very excited about our partnership with the CRA,” says Michael L. Atkinson, CEO and founder of FohBoh Inc. “They are industry thought leaders and are committed to bringing technology solutions to our industry and its membership. Our mission is to build a bridge between technology and foodservice using the social web. This partnership accelerates that effort."

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