Industry News | October 19, 2015

California Tortilla Launches Mobile App

image used with permission.

This month, fast casual leader California Tortilla is excited to debut its first mobile app, offering online check-in, ordering, and account access at the touch of a button. Available for free download on the Apple iTunes store and Google Play, the new app makes it easier than ever for customers to locate nearby restaurants, earn, and redeem their loyalty points, find their account balance, and place online orders at their favorite Cal Tort, all from the palm of their hands.

Exciting new benefits of the Burrito Elito mobile app include: mobile check-in to earn rewards; order ahead; search for nearest California Tortilla; view of rewards, point balances and tier level; and push notifications about special promotions and reward levels.

“With the advent of new mobile technology, we felt it was time to evolve our rewards program to something even more convenient for our loyal customers, one that wouldn’t require carrying around a plastic card or having their account looked up at the store,” says Laura Cissel, vice president of marketing. “With our new mobile app, it’s even easier for customers to earn and redeem rewards, access valuable information on-the-go, order ahead to avoid a wait, and keep connected to their local Cal Tort anytime, anywhere.”

“Paytronix is thrilled to be partnered with California Tortilla for the launch of its new mobile app,” sats Kristen House, mobile product manager at Paytronix. ”The high volume of downloads since the app’s launch have demonstrated tremendous member engagement with the mobile platform. We look forward to innovating with California Tortilla to continue delivering convenient, relevant app features for the Burrito Elito program.”

Customers who download the free app before October 31 will automatically be entered for a chance to win free burritos for a year.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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