California Tortilla Selects PAR's Brink POSR Software

    Industry News | September 29, 2017

    ParTech, Inc. (PAR), a leading global provider of point of sale (POS) and workforce efficiency solutions to the restaurant and retail industries, announced California Tortilla has selected PAR’s Cloud-Based Brink POS Software and EverServ 8000 terminals for all 51 locations, with plans to open six more restaurants by the end of 2017. Cal Tort’s menu features chef-created dishes that blend flavors from around the world with the best of Mexican cuisine, giving guests addictive flavor combinations like the Honey Lime Burrito, Korean BBQ Tacos and “California Sunset Bowl.”

    ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation.

    Prior to Brink, Cal Tort was using a server-based point-of-sale system commonly used in the industry that required inefficient, standalone support and could not efficiently integrate with emerging technology. These difficulties caused the support team to spend hundreds of hours trouble-shooting and supporting franchisees, which was disruptive to the business. With plans for growth, Cal Tort sought out a cloud solution that was more robust and would allow them to expand their number of outlets proficiently.

    “It’s important for Cal Tort to be up to date with POS technology, now and in the future. Our aging POS system was fast approaching the end of its usefulness and was becoming disruptive to the overall operations of the business,” says Brian Chase, Director of Franchise Operations, California Tortilla. “Our franchisees couldn’t be happier with our selection to go with PAR’s Cloud-Based Brink Software.”

    After doing extensive research, Cal Tort selected PAR’s cloud-based Brink POS Software. Brink has allowed for the flexibility with Cal Tort’s loyalty program, online ordering, menu management, and overall better support for all locations.  Being a cloud solution, sales are no longer being lost due to system errors and breakdowns, and order input will improve greatly.

    “We are pleased that California Tortilla has selected Brink for their growing business,” says Paul Rubin, Chief Strategy Officer, ParTech, Inc. “The issues they were looking to resolve is exactly what Brink was built for—business efficiency, seamless integration, and ease of use.”

    News and information presented in this release has not been corroborated by WTWH Media LLC.