Billy Sims BBQ, a fast-casual restaurant concept founded by the former Detroit Lions running back and Heisman Trophy winner Billy Sims, along with cofounder Jeff Jackson, announced an NFL-sized promotion for its 44 restaurants: All You Can Eat Rib Night on Tuesdays for a limited time.
Celebrating its 10th anniversary last year, the rapidly-growing barbecue chain opened 11 new outlets in 2014, most of them second or third restaurants for existing franchisees, and was named one of the nation’s 10 best barbecue chains by The Daily Meal.
“All You Can Eat Rib Night on Tuesdays is a premier special for us that we know will resonate with fans who love our popular ribs at a value price,” says Jackson, president of Billy Sims BBQ. “Fans can come enjoy some of the best barbecue in the country and feel confident they are going to consistently receive a quality meal on each visit in a casual, family friendly environment. Our new promotion is in line with our decade-long tradition of big flavors, big appetites and big value for the dollar.”
A huge success both on and off the field, Billy Sims has developed a reputation as a man of bold action. Earning college football’s top accolade during his years at the University of Oklahoma, Sims went on to make NFL history in the famous play in which, rather than be tackled during a rushing attempt, he ran at, jumped, and, while fully airborne, kicked at his tackler—earning him the nickname “Kung Fu Sims” by fellow players.
Naturally, Billy Sims BBQ was designed with the same energy and zest. The chain’s extensive menu includes nine meats including favorites such as ribs, brisket, pulled pork, chicken, turkey, and even bologna. All meats are smoked daily over pecan wood in every restaurant. Completing the lineup are traditional sides with a twist, such as baked potatoes smoked in the smoker, potato salad, freshly smoked corn-on-the-cob, coleslaw, baked beans, green beans with bacon, and entrée-size salads prepared with fresh vegetables.
All Billy Sims BBQ restaurants showcase the smoker in the front of the restaurant with a strategically placed cutting station which shows guests that meats are pulled right off the smoker and freshly sliced prior to serving.
Named by USA Today as one of the top athlete-based restaurant chains, Billy Sims BBQ is an economy-based franchise, offering entrepreneurs and multi-concept operators a cost-effective opportunity to enter the fast-casual barbecue segment and diversify their operating portfolios. Its 44 units are located in six states, with two non-traditional locations inside sports stadiums, and last month franchisees opened restaurant No. 44 in Ardmore, Oklahoma with a second unit already on the drawing board.