'Camp Panera' Offering Free Kids Meals and Entertainment

    Industry News | August 10, 2020
    Panera Bread Camp Panera logo.
    Panera Bread

    Whether camps have closed or people are in the throes of figuring out the school year ahead, parents are stretched thinner than ever. "Camp Panera" is here to give parents a break, offering free kids' entertainment, and for 2,500 lucky parents, gift cards for a kids meal to take one item off their 'to-do' list. Panera has partnered with lovable kids' band Koo Koo Kanga Roo on an interactive variety show to provide a virtual camp experience. To watch the show and learn how to win a free $20 gift card, go to PaneraBread.com/CampPanera.

    "We understand how tough it is for parents this year, and we empathize with those that are taking on so many roles, from camp counselor to cafeteria cook, so we wanted to find a way to help," said Eduardo Luz, Chief Brand and Concept Officer for Panera Bread. "That's why we created Camp Panera, to take making lunch and entertaining the kids off of parents' plates—even for just a half-hour. It's another expression of our Panera Warmth – a way to show parents we're here for them."

    Parents, Here's How to 'Send' Your Kids to Camp Panera:

    Starting today, anyone can visit www.PaneraBread.com/CampPanera to tune into the Camp Panera virtual camp experience with Koo Koo Kanga Roo.

    To enter for a chance to win one of 2,500 $20 e-Gift cards, email CampPanera@panerabread.com – winners will be chosen at random

    Available now at PaneraBread.com/CampPanera, Koo Koo Kanga Roo members Bryan and Neil are taking on the role of Panera Camp counselors and hosting a variety show for families to sing and dance along. The band has a long history of being Panera fans, releasing the album "Fast Casual" in 2018, entirely inspired by Panera and featuring songs including Bread Bowl, U Pick 2 and more.

    At Panera, on top of favorites like Mac & Cheese, Grilled Cheese and Broccoli Cheddar soup, kids can choose almost any item on the Panera menu as a smaller sized entree, resulting in nearly 180 menu combinations. Panera's menu is full of freshly-prepared offerings parents can trust to be free from artificial flavors, preservatives, sweeteners or colors from artificial sources as defined on Panera's No No List.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.