Industry News | August 9, 2010

Can POP Materials Boost Beverage Sales?

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Monin Gourmet Flavorings, a provider of premium syrups and flavoring products, launched a new Beverage Merchandising on Demand website that allows foodservice operators to create and customize professional, visually appealing point-of-purchase materials.

Us.monin.com/merchandising is a Beverage Merchandising on Demand website that foodservice operators can use to generate and order counter cards, recipe cards, posters, and table tents to help increase beverage sales. Operators can create their own materials by modifying customizable templates, selecting from beverage categories and tailoring the copy, pricing, and background. In addition, operators can select premade materials for specialty beverages such as cocoas, steamers, frozen drinks, lattes, lemonades, mochas, and teas.

The new Monin Beverage Merchandising on Demand website is a fast, easy, and cost-effective tool to help operators with beverage marketing initiatives at their convenience. By visiting us.monin.com/merchandising and clicking on the Self Register button, operators can begin creating point-of-purchase materials to help increase their beverage sales.