The Colonel needs a counterpart. For 65-plus years, the image of Colonel Sanders has represented Kentucky Fried Chicken. Now KFC embarks on a worldwide search, with online partner MySpace, to identify a new iconic face for the brand’s revolutionary new Kentucky Grilled Chicken (KGC).

Whether it’s an uncanny resemblance to the fried chicken founder or an updated take on the classic chicken dance, KFC fans can submit a video now through July 7, at showcasing why they are the ultimate KGC fan. America will have the final vote on the brand’s new KGC ambassador.

By showing the world why they are the ultimate KGC fan, entrants have a chance to win the ultimate chicken prize–KGC for life–valued at more than $13,000, awarded in the form of KFC gift checks. The winner will also have the chance to strut their stuff and represent KFC as the next American icon, potentially even appearing in future KFC advertising.

Three finalists will be revealed on July 25, with voting beginning on August 1 where KGC fans can watch the top three videos and vote for the “Ultimate KGC Fan.” (All entrants and voters must be registered members of the MySpace Web site and in compliance with MySpace’s Terms & Conditions policy).

“For decades, our founder Colonel Sanders has been the face of our world famous fried chicken,” says Javier Benito, executive vice president of marketing and food innovation for KFC.

“With the launch of our second secret recipe, we’re encouraging all chicken lovers, grilled and fried, to showcase why they are the ultimate KGC fan and should be the new face of Kentucky Grilled Chicken.”

News, Kentucky Fried Chicken