Capital Tacos Secures First Franchise Deal in Orlando

    Industry News | January 24, 2023
    Capital Tacos
    Capital Tacos

    Shortly after announcing its aggressive 2023 expansion plan, Capital Tacos, a nationally awarded casual Tex-Mex restaurant chain, is making good on its promise to establish brick-and-mortar franchise locations in the brand’s home base of Florida with the announcement of a recent three-unit development agreement for the state’s central region. The first of which will be opening at the Clermont Regional Shopping Center, 1042-1044 E Highway 50 in Clermont this spring under the ownership of Jim Kerr.

    Kerr, a local entrepreneur with over 15 years of experience in corporate sales, is utilizing skills and know-how gleaned as a former franchisee to find renewed success with the emerging Capital Tacos concept. Kerr previously owned a single-unit restaurant franchise in Atlanta with his family before moving to Florida for his most recent sales position.

    He found himself scrolling through reviews to find the best-rated tacos in his area, and ever since stumbling upon the brand’s continuous five-star reviews, he has been a devoted Capital Tacos customer, saying, “It was the best Tex-Mex I’d ever had.” In addition to the brand’s high-quality customer experience and innovative menu selection, it was the deep company culture that solidified Kerr’s decision to ultimately become a franchise partner.

    “There couldn’t be a more opportune time to join the Capital Tacos family,” Kerr says. “My personal background aside, the Orlando market has been desperate for an innovative and utterly delicious Tex-Mex chain to take hold in its community, and I have no doubt that Capital Tacos will soon fill that void and become a staple for Central Florida residents.”

    With roots in Tampa Bay, Capital Tacos rolled out an aggressive development plan that is taking the beloved Tex-Mex franchise beyond the heart of Florida’s Gulf Coast. The brand launched its franchise program in early 2022 and has since made moves to establish a presence in multiple regions including Charlotte, North Carolina, Atlanta, Orlando, South Florida, and Colorado, with brick-and-mortars set to open doors in each of these markets by Q2 of this year. The franchise’s food trailers are yet another element Capital Tacos plans to expand into several available markets in the coming months.

    With more plans to grow within the restaurant chain’s home state in the Orlando area, Kerr’s three-unit deal will greatly contribute to saturating the Central Florida market in the territories of Clermont, Ocala, and Lady Lake to ensure the entirety of the region has access to the Capital Tacos menu.

     “With growth plans in place to develop within our sister market of Orlando, the Capital Tacos team is confident the brand will travel seamlessly in this area where our offerings are so highly in demand, especially with the contributions of Jim, who shares our goal of bringing the best Tex-Mex and a nostalgically fun time to more communities throughout the region,” says Josh Luger, cofounder of Capital Tacos. “We have no doubt that Jim’s unique background and experience will make for great success in Central Florida, and we look forward to witnessing his accomplishments in the territory.”

    Capital Tacos is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios.

    News and information presented in this release has not been corroborated by WTWH Media LLC.