On the heels of a pivotal investment set to accelerate franchise growth, Capriotti’s Sandwich Shop, known for its award-winning, hand-crafted sandwiches, has named franchise industry veteran David Bloom as the company’s Chief Development Officer.
“David’s emphasis on growing brands domestically and internationally in the franchise and restaurant space is why we’re so excited to have him on our team,” says Ashley Morris, CEO of Capriotti’s. “We are on the cusp of going from an operations-focused company with tremendous organic growth to a national sandwich franchise brand that we want to grow to 500 locations.”
In September, a trio of investors including David Barr, a Yum! Brands Inc. franchisee and Del Frisco’s Restaurant Group board member and JD and Shelly Sun, founders of the home healthcare company BrightStar Care, announced their investment in Capriotti’s. Their growth capital, strategic franchise advice, and stature within the franchise industry will help position Capriotti’s for growth.
Bloom has been in franchising for more than 25 years and spent nearly 20 years with Quiznos, where he played a significant role in the sandwich chain’s organizational growth as Senior VP of Brand Expansion, as well as being a large multi-unit owner and area developer. Throughout his tenure, the company successfully opened more than 5,000 stores in 28 countries.
For the past year, Bloom has served as the president of Office Evolution, a franchised executive suite and virtual office provider. Prior to this role, Bloom was Chief Operating Officer for Famous Brands International, the parent company to Mrs. Fields and TCBY, where he oversaw all franchise operations, development and marketing for the 900 franchised locations in more than 30 countries. Bloom previously served as Chief Development Officer for Hurricane Grill & Wings, where he developed the franchise sales infrastructure.
“I am thrilled to join the Capriotti’s team at such an exciting time for this company. With the recent capital investment and by bringing on the best resources in franchising, all of the pieces are in place,” says Bloom. “Capriotti’s has earned the credibility of a national brand through a superior product and an incredibly loyal customer following. There is also an exceptional business model here, as our franchisees have some of the highest average unit volumes in our category.”
With more than 100 fast-casual restaurant locations across the country, Capriotti’s is committed to creating mouthwatering, homemade subs and sandwiches made with the freshest ingredients for an unsurpassed taste. Capriotti’s is known for its 40-year nightly tradition of slow-roasting whole all-natural turkeys in-house and hand shredding them every morning to feature in a variety of their fan-favorite subs.
Capriotti’s has a strong presence on the East Coast and West Coast and will be looking to grow in the Southwest, Mid-Atlantic and Midwest areas.