Captain D’s, the leading fast casual seafood restaurant, announced the opening of its newest corporate-owned location in Baton Rouge, Louisiana. Located at 5131 Government Street, the new restaurant marks the brand’s second location in Greater Baton Rouge and the ninth in the state, and has created more than two-dozen jobs in the community.
Greater Baton Rouge continues to be a development market for Captain D’s as it seeks to expand its presence throughout the region. The brand recently opened a new restaurant in Zachary earlier this month, with two additional locations under construction in Denham Springs and Hammond, which are slated to open this fall. The new Baton Rouge restaurant is 2800 square feet, with a drive-thru, and showcases the brand’s most recent beach design.
“Captain D’s strong performance and continued growth has allowed us to invest company capital in select markets, like Baton Rouge, which have tremendous potential for our brand,” says Michael Arrowsmith, chief development officer for Captain D’s. “Captain D’s is one of the industry’s leaders in offering high quality, better-for-you dining options, and our commitment to delivering an exceptional experience is a driving force behind our extensive growth. We look forward to continuing our expansion throughout Louisiana.”
The opening of this new restaurant in Baton Rouge furthers the success Captain D’s experienced in 2016, as the brand achieved its sixth consecutive year of same store sales increases and fourth successive year of record high system-wide average unit volume (AUV). This ongoing success has propelled Captain D’s franchise expansion, with agreements signed to open an additional 25 new restaurants in states across the country including Florida, South Carolina, Texas, Georgia, Illinois, Tennessee, Alabama, Arkansas and Virginia.
Coupled with its ongoing menu innovation, Captain D’s credits its new restaurant beach design with contributing to the brand’s ongoing strong performance. To date, nearly 60 percent of all restaurants have been reimaged to the brand’s new vibrant, coastal design, with another 50 locations to be remodeled by the end of this year. With these efforts, Captain D’s has remained true to what it does best—serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.
With 521 restaurants in 21 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. The company is currently seeking single- and multi-unit operators to join in the brand’s rapid expansion.
