Industry News | December 15, 2016

Captain D’s Opens Location in Myrtle Beach

Captain D’s
The restaurant marks the brand’s 31st in the state. Captain D’s

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Captain D’s, a leading fast casual seafood restaurant, announced the opening of its newest franchised restaurant in Myrtle Beach, South Carolina. Located at 118 Loyola Drive in the city’s popular Surfside area, the restaurant marks the brand’s 31st in the state. This opening emphasizes Captain D’s accelerated franchise and corporate development plans for South Carolina, with several openings this year in cities across the state, including Spartanburg, Boiling Springs, Hartsville, Lexington, and Easley.

The new Myrtle Beach restaurant, which showcases the brand’s remodeled beach design, is owned and operated by first-time Captain D’s franchisees Robert Brooks and Scottie Smith. Prior to becoming a franchisee, Smith worked for Captain D’s for 23 years, and his wife has also worked for the company for 15 years. Brooks and Smith decided to purchase a franchise of their own after visiting Myrtle Beach on vacation and seeing first-hand the immense potential for success in the area.

“Over the course of my 23-year career working for Captain D’s, I’ve witnessed firsthand the company’s impressive growth and success, propelled by its ongoing innovation and unparalleled commitment to providing an exceptional, high-quality product,” Smith says. “Captain D’s has a tremendous, proven track record of success due to the strength of its business model, and we’re thrilled to be starting this new chapter as franchisees of an established leader in the foodservice industry. We look forward to welcoming members of the Myrtle Beach community to our new restaurant and continuing to grow with the brand.”

The opening in Myrtle Beach comes on the heels of the outstanding success Captain D’s has experienced in 2016, closing out the third quarter of the year with its 20th consecutive quarter of positive growth, generating a 2.8 percent system-wide same store sales increase. Additionally, Captain D’s is on track for its fourth successive year of achieving record high system-wide AUV and its sixth consecutive year of same store sales increases.

Coupled with its ongoing menu innovation, Captain D’s credits its new restaurant beach design with contributing to the brand’s compounding success. To date, 50 percent of all restaurants have been reimaged to the brand’s new vibrant, coastal design, with another 50 locations to be remodeled by the end of this year. With these efforts, Captain D’s has remained true to what it does best—serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.

With 518 restaurants in 21 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. The company is currently seeking single- and multi-unit operators to join in the brand’s rapid expansion.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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