Captain D's announced it is continuing strong sales momentum in 2016, closing out the third quarter of the year with its 20th consecutive quarter of positive growth, generating a 2.8 percent system-wide same store sales increase. The fast-casual seafood restaurant chain successfully leveraged this ongoing success to propel its franchise and corporate growth, expanding its presence in communities nationwide. Additionally, Captain D's was recognized for its strong franchise sales development performance and recently honored with the Best Overall Franchise Development Award at this year's Franchise Update Media Group's Leadership & Development Conference.
"Despite the restaurant industry experiencing spending challenges, Captain D's continues to generate solid growth. In fact, we're on track for our fourth consecutive year of achieving record high system-wide AUV," says Phil Greifeld, chief executive officer and president of Captain D's. "Our continued success is a testament to the brand we have built and a result of our talented employees and franchisees who are aligned with Captain D's guest centric values. We're thrilled with the consistent growth we've experienced so far this year, and look forward ending 2016 with another positive quarter."
During quarter three, Captain D's promoted new limited time only items such D's Jumbo Coconut Shrimp—a great taste of summertime flavors and a great fit with the brand's new coastal, beach interior—and a "5 Full Meals for Under $5" promotion which resonated with guests during the critical back-to-school period.
Coupled with its ongoing menu innovation, Captain D's credits its new restaurant beach design with contributing to the brand's compounding success. To date, 50 percent of all restaurants have been reimaged to the brands new vibrant, coastal design, with another 50 locations to be remodeled by the end of this year. With these efforts, Captain D's has remained true to what it does best—serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.
With 513 restaurants in 21 states, Captain D's is a fast-casual seafood leader and the No. 1 seafood franchise in America ranked by average unit volume. The company is currently seeking single- and multi-unit operators to join in the brand's rapid expansion.