Industry News | June 23, 2015

Captain D's Introduces Menu With a Seasonal Twist

image used with permission.

Captain D’s LLC, a leading fast casual seafood restaurant chain, has been serving freshly prepared seafood for more than four decades. Captain D’s has launched a summer menu with limited-time selections in line with the brand’s mission to serve quality food at any affordable price. Available now through August 15, the seafood leader is offering guests across the country with both new dishes and old favorites that feature a refreshed twist on flavor and preparation.

Making its Captain D’s debut, the new Parmesan Crusted Tilapia Meal adds variety to the grilled menu. Served on a bed of rice with a choice of two sides and a breadstick, this standout menu item showcases the brand’s ability to appeal to a wide range of consumers. Additionally, D’s fish tenders have been reintroduced with a new breadcrumb topping that’s both light and crispy. These Home-Style Fish Tenders are made from hand-cut, whole muscle, white fish filets that are breaded by hand and made to order. Served with a choice of two sides and hush puppies, the tenders are also available prepared Southern Style as part of a $4.99 full meal deal. 

Captain D’s is also bringing back its Fried Pickles and Fried Green Tomatoes, each served with a rich dipping sauce. Key Lime Pie, as well as an all-new Strawberry Lemonade Tea and the Mango Cooler complete the menu.

“We’ve been the seafood expert for the past 45 years, and continue to be an industry leader by keeping our menu fresh and innovative, while offering our guests the food we know they love,” says chef Jason Henderson, vice president of product innovation. “We’re excited for them to enjoy these additions throughout the summer, and look forward to unveiling some new menu items with our upcoming seasonal promotions throughout the remainder of the year.”

The launch of these limited-time menu offerings coincides with the launch of a new TV commercial—the latest installment in the award-winning “For the Love of D’s” campaign. This spot has a playful storyline highlighting the craveablilty of D’s summer items.

With 512 restaurants in 26 states, Captain D’s is the fast-casual seafood leader and No. 1 seafood franchise in America ranked by average unit volume. Captain D’s recently unveiled a new design featuring a vibrant coastal atmosphere and upgraded the dining experience with new dishes and silverware. Captain D’s new menu, featuring several new items, is brought to life with upgraded menuboards and features several new kids’ meal offerings. With these efforts, Captain D’s has remained true to what it does best—serving craveable seafood with warm hospitality at an affordable price.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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