Industry News | August 7, 2017

Captain D's Introduces New $4.99 Full Meal Deals

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Captain D’s introduced its biggest fans—the D-Gulls, Dave & Desmond. The introduction coincides with the announcement of Captain D’s new $4.99 Full Meal Deals, including D’s famous catfish and butterfly shrimp. Starting their never-ending quest for Captain D’s famous food, the D-Gulls won’t stop for anything until they get a “taste of the coast.” A recent interview with Dave and Desmond behind the scenes of their new Captain D’s commercials tells the story of how their incomparable craving for Captain D’s began.

“Who knows seafood better than a pair of seagulls that hail from the coast?” says Bob Kraut, Captain D’s CMO. “Of course, our guests love our food just as much and appreciate our relaxing, seaside dining atmosphere where we bring a taste of the coast to every table. We believe everyone should be able to enjoy great seafood … except for the D-Gulls. Don’t feed the D-Gulls.”

Dave and Desmond are stopping at nothing to get their beaks on Captain D’s latest $4.99 Full Meal Deal. The new Catfish & 6-piece Butterfly Shrimp Meal features a piece of cooked-to-perfection catfish, which is hand-breaded in Captain D’s signature southern-style breading, and comes with six plump and tasty butterfly shrimp. Served with a choice of two sides and hushpuppies, the new Meal Deal is only available for a limited time through September 24. In addition to the new Catfish & Butterfly Shrimp Meal, Captain D’s has brought back its Grilled Alaskan Salmon Cakes and Cajun Steamed Shrimp, available in 12- or 24-count.

Coupled with its menu diversification and expanded array of offerings, Captain D’s credits its new restaurant beach design with contributing to the brand’s compounding success. To date, nearly 60 percent of all restaurants have been reimaged to the brand’s new vibrant, coastal design, with another 50 locations to be remodeled by the end of this year. With these efforts, Captain D’s has remained true to what it does best—serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.

With 521 restaurants in 21 states, Captain D’s is a fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. The company is currently seeking single- and multi-unit operators to join in the brand’s rapid expansion.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.