Industry News | March 9, 2017

Captain D's Introduces New Home-Style Shrimp

Captain D's, building off the success of its popular breaded shrimp, introduced a new taste of Down Home with their New Home-Style Shrimp. The new breading features a tangy country-buttermilk batter and a bold black-pepper breadcrumb coating creating a crunchy, flavor-packed fried shrimp that holds its own against the brand's signature Butterfly Shrimp. The Home-Style Shrimp are paired with a piece of Captain D's classic hand-battered fish in their Fish and Home-Style Shrimp Meal, which includes a choice of two sides and hushpuppies and is part of the 4.99 Full Meal Deal limited time offer lineup, running through April 16. Additional $4.99 Full Meal Deals include the 12 Piece Butterfly Shrimp and Southern-Style Fish Tenders.

The success of D's $4.99 Full Meal Deals has been a direct contributor to the brand's six consecutive years of same-store sales increases. However, guests of Captain D's cite the brand's cravability and quality of seafood as what keeps them coming back for more.

"While Lent is a time when many restaurant concepts unveil their "once-a-year" seafood items, Captain D's is a destination for seafood every day with high-quality seafood meals that offer amazing value," says Captain D's CMO, Bob Kraut.

In addition to the Full Meal Deals, Captain D's is also introducing menu items that exhibit their expertise through a variety of options such as new Lemon Pepper Steamed Shrimp and Seafood Gumbo, as well as a Grilled Crab-Topped Tilapia Meal and the Ultimate Seafood Platter, which includes two pieces of Batter Dipped Fish, six Butterfly Shrimp, two Stuffed Crab Shells and Popcorn Shrimp. 

Captain D's executive chef, Jason Henderson, expertly crafted each dish using freshly prepared seafood and flavors guests crave.

"Captain D's has spent nearly five decades learning about what our guests love and freshly preparing their favorite seafood dishes," says Jason Henderson, Captain D's vice president of product innovation. "We also like to put a spin on those favorites to create new cravable items, and our New Home-Style Shrimp does just that by giving shrimp lovers a new texture and bold flavor profile to entice them to return to us."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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