Captain D's Names Jeff Wilson CFO

    Industry News | August 11, 2023
    Captain D's prototype.
    Captain D's
    Jeff Wilson spent the past 15 years at Cracker Barrel.

    Captain D’s, the nation’s leading fast casual seafood restaurant, announced Jeff Wilson has joined its executive team as chief financial officer. Wilson will develop and execute financial strategies to support the company’s business plans, as well as lead the finance department. He is joining as Captain D’s continues expanding its geographic footprint, introducing new menu offerings and offering an exceptional customer experience with streamlined digital, drive-thru and delivery options. 

    “We are pleased to have Jeff join the Captain D’s executive team, bringing with him a wealth of finance, operations, and profitability enhancement skills in both public and private companies,” says Phil Greifeld, CEO and president of Captain D’s. “Our impressive AUVs and strong sales comps system-wide have contributed to accelerated growth with new and existing franchisees over the past several years, and we have no doubt that Jeff’s extensive leadership experience will help the brand continue to reach new heights.”

    Wilson spent the past 15 years at Cracker Barrel, most recently as the company’s vice president of finance and CFO of the Emerging Brands group. He also served as corporate controller and vice president of operations analysis for the company. Prior to his time with Cracker Barrel, Wilson joined Metromedia Restaurant Group in Dallas directly after college and was there a decade, working his way up to CFO. He earned a master’s in business from the University of Texas at Dallas and a bachelor’s degree in finance from the University of Idaho.  

    Commenting on his new role, Wilson says, “Captain D’s has always stood out to me as an iconic brand that continues to grow and be a leader in the industry. I’m excited about the direction of the company and the opportunity to contribute to this incredibly talented team.”

    Captain D’s has developed restaurant footprints well-suited to the increasingly competitive real estate market, including highly efficient double drive-thrus, smaller footprints and cost-effective conversion opportunities. These flexible options are attracting multi-unit and multi-concept franchisees who are growing with the brand throughout the South, Midwest and Mid-Atlantic states. Captain D’s forward-thinking real estate strategy, paired with its seafood niche in the fast casual space, has positioned the company for accelerated development in 2023 and beyond.  

    With more than 530 restaurants in 23 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. The company is currently seeking single and multi-unit operators to join in the brand’s rapid expansion

    News and information presented in this release has not been corroborated by WTWH Media LLC.