Industry News | October 21, 2015

Captain D's Spices Up Regional Flavor with Nashville Hot Fish

image used with permission.

Captain D’s LLC, the leading fast-casual seafood restaurant, has been serving freshly prepared seafood for more than four decades and announced the launch of a brand new menu item, Nashville Hot Fish. The new Nashville Hot Fish will be available for a limited time at more than 60 restaurants in Nashville, Tennessee, Jacksonville, Florida, and St. Louis, Missouri.

“As a Nashville-based brand, it made sense for us to create a Nashville Hot Fish dish after the iconic Nashville Hot Chicken,” says Jason Henderson, head chef and vice president of product innovation at D’s. “We’ve been developing this recipe for quite some time and are so excited for its long awaited debut.”

From October 19 through the end of the year, guests in Nashville, Jacksonville, and St. Louis have a chance to “Get Fired Up” and taste D’s special blend of ingredients inspired by spicy local flavors paired with their Southern-Style White Fish. The Nashville Hot Fish will be featured as part of a $4.99 Full Meal Deal that includes one whole filet of Nashville Hot Fish topped with pickles, two sides, and two hush puppies.

“Captain D’s has been a seafood leader and innovator for the past 46 years, and as such, it was time for us to give back to our Nashville Heritage and create a new recipe that reflects one of Nashville’s most famous food items,” says Jonathan Muhtar, chief marketing officer at Captain D’s. “We are confident that our guests will love our twist on this famous spicy dish.”

Captain D’s is also hoping to reach new customers and delight loyal guests not just with this new meal, but also with a new television commercial. It is the latest installment in the award-winning ‘For the Love of D’s’ commercial campaign that features D’s fans that are willing to go to great lengths to get the seafood they crave. “Our new commercial is a light-hearted nod to how much our fan’s love Captain D’s,” Muhtar says. “And our new Nashville Hot Fish will just be one more thing having them say, ‘It’s gotta be D’s!”

With 512 restaurants in 23 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. Captain D’s recently unveiled a new design featuring a vibrant coastal atmosphere and upgraded the dining experience with new plate ware and silverware. As of the Nashville Hot Fish launch, all home-based Nashville restaurants have been reimaged to the new design. Additionally, Captain D’s new menu, featuring several new items, is brought to life with upgraded menu boards and also features several new kid’s meal offerings. With these efforts, Captain D’s has remained true to what it does best—serving high-quality seafood with warm hospitality at an affordable price.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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