Industry News | July 9, 2008

Cargill Offers 'First Taste Moment' of Truvia

To offer consumers the "First Taste Moment" of Truvia natural sweetener, the new zero calorie sweetener, Cargill opens the Truvia Greenhouse at Rockefeller Center from July 9-11 in New York City. The Greenhouse coincides with the initial retail availability of Truvia natural sweetener at select D'Agostino supermarkets in New York City. Forty-count packages of Truvia natural sweetener are also available for purchase online at for $3.99 plus shipping/handling.

The 20 x 40 foot Truvia Greenhouse serves as the centerpiece of an educational exhibit detailing the journey of this natural sweetener from stevia leaf to tabletop sachet. Thousands of stevia plants have been grown especially for the Greenhouse and brought into Rockefeller Center for the event. At the Greenhouse, beverages sweetened with Truvia tabletop natural sweetener, as well as samples of the new tabletop product, are available.

"The Truvia Greenhouse offers a hands-on opportunity to discover how this product makes its way from the field to the consumer's table. The result is a new, great tasting, zero calorie product—Truvia natural sweetener," says Steve Snyder, vice president, Cargill Health and Nutrition. "Made with rebiana, the best tasting part of the stevia leaf, Truvia natural sweetener offers consumers zero calorie sweetness in their favorite foods and beverages."

The Truvia Greenhouse is free and open to the public July 9th from 12:00 pm - 6:00 pm, July 10th from 7:30 am - 6:00 pm and July 11th from 7:30 am - 6:00 pm. Along with free beverages and product sampling, Cargill plant experts are on hand each day to discuss how Truvia natural sweetener is made, how the stevia plants are grown, and its potential for use in food and beverages. Cargill plant expert talks occur July 9th at 3:00 pm, July 10th at 11:00 am and 3:00 pm, and July 11th at 11:00 am and 3:00 pm.

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