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After completing consumer research, the company decided to improve the free-with-a-minimum-purchase WiFi program that was launched in 2006. Now, only a simple registration is needed for first time users. There is no purchase or company credit card usage required.
Caribou Coffee continues to partner with Wandering WiFi for this service due to Wandering WiFi's focus on a comprehensive solution with end-user customer support and a Caribou Coffee-branded experience. "Caribou Coffee continues to focus on opportunities to improve the overall user experience," says John Marshall, CEO of Wandering WiFi. "As more customers have WiFi enabled devices such as iPhones or cell phones with integrated WiFi, simplifying the registration process becomes one more customer-focused differentiator."