Carl’s Jr. announced that the brand is expanding its partnership with Beyond Meat to launch the Beyond Famous Star with Cheese in Canada, the brand’s first expansion of the product into an international market building on the success of the burger in the U.S.
The Beyond Famous Star is a flexitarian take on the restaurant’s fan-favorite Famous Star burger, featuring the 100 percent plant-based patty from Beyond Meat. The quarter-pound patty is cooked top-to-bottom over an open flame in Carl’s Jr.’s unique char broiler, packing its delicious flavor right into the burger.
“After the wild success of the Beyond Famous Star in our U.S. Carl’s Jr. locations and hearing consumer feedback and demand for a plant-based option at our Canada locations, we knew it was the perfect time to add the Beyond Famous Star to our menu internationally,” says Mike Woida, President of International, CKE Restaurants. “As market leaders in the plant-based category, we are thrilled to partner with Beyond Meat to deliver one of the most craveable burger options that is cooked and flavored by fire.”
To celebrate the arrival of The Beyond Famous Star at Carl’s Jr. in Canada, participating Carl’s Jr. locations will be offering buy-one-get-one-free Beyond Famous Star burgers for one week, starting September 9 through September 15 while supplies last.
“Carl’s Jr. has been a strong partner in the U.S. and we’re pleased to expand the availability of the Beyond Famous Star across North America,” says Hameed Jagani, Director of Strategic Partnerships at Beyond Meat.
The Beyond Famous Star features the Beyond Burger patty topped with melted American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise on a seeded bun. The Beyond Burger patty is made without GMOs, gluten and soy, and has lower saturated fat than regular beef, but still delivers tons of flame-broiled flavor and 20 grams of protein.