Carl’s Jr. and Hardee’s are partnering with Dr Pepper to give away the 2010 Chevy Camaro. Starting this week, guests who purchase a large beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-win game cup. Each cup contains an offer to be used toward future food purchases, as well as a unique game code. On June 24, customers can then visit www.DrPepperCamaro.com to register and insert the code to reveal if they have won one of six 2010 Chevy Camaro cars to be given away during the six-week promotion. Additional prizes include remote control Camaro cars and Carl’s Jr. and Hardee’s gift cards.
“Our core loyal customers of ‘young, hungry guys’ love three things: great burgers, fast cars, and hot women,” says Brad Haley, EVP of marketing for Carl’s Jr. and Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the very least, the first item on that list, great burgers, along with a chance to win the second item on that list—a hot car. They are on their own with the third one, but the car could help.”
While visiting www.DrPepperCamaro.com, guests can also click to play the Drive-Thru Derby game to test their own Camaro-driving skills. Players must maneuver around obstacles and obtain points by collecting Happy Stars, burgers and Dr Pepper drink cups.