Carl’s Jr. and Hardee’s Introduce Exclusive Rewards Offer with Lance Bass

    Industry News | October 1, 2020
    Lance Bass eating a Carl's Jr. burger.
    CKE Restaurants
    To rally fans nationwide, the brands are enlisting Lance Bass to encourage everyone to take part in this once-in-a-lifetime opportunity

    To celebrate the launch of Carl’s Jr. and Hardee’s new indulgent Prime Rib menu platform—giving fans the opportunity to have Prime Rib during breakfast, lunch and dinner with the Prime Rib and Fried Egg Biscuit and Prime Rib and Cheddar Angus Thickburger—the brands are introducing a too-good-to-be-true investment opportunity—the Prime Rib Venture.

    The Prime Rib Venture is the first of its kind offer for fans to get in at the ground floor and make a profit in craveable prime rib. Beginning October 1 at noon, Carl’s Jr. and Hardee’s fans can visit PrimeRibVenture.com to invest just $1 to receive $10 for spending on the Prime Rib menu -- a $9 “rib-turn” on investment.

    To rally fans nationwide, the brands are enlisting Lance Bass to encourage everyone to take part in this once-in-a-lifetime opportunity. He’s a true hustler with a career spanning music, film, television and more—so if he’s behind it, everyone else should be, too.

    I recently teamed up with Carl’s Jr. and Hardee’s on the Prime Rib Venture, a too-good-to-be-true investment opportunity that turns a little cash into a whole lot of prime rib,” Bass says. “Available starting October 1st, fans will be able to get a $10 gift card to taste the new Prime Rib and Cheddar Angus Thickburger—and all they have to do is invest $1.”

    The Prime Rib Venture will take place in three rounds:

    Round 1 (Oct. 1 - Oct. 4 at 11:59am ET): Receive a $10 gift card for $1 (

    Round one sold out almost instantly this morning, so customers will need to be ready to “invest” in round 2 quickly this Sunday).

    Round 2 (Oct. 4 at 12pm ET - Oct. 9th at 11:59am ET): Receive a $7 gift card for $1

    Round 3 (Oct. 8 at 12pm ET - Oct. 13 at 12pm ET): Receive a $5 gift card for $1

    Prime Rib Angus and Cheddar Thickburger: Features 100% Black Angus beef patty, topped with tender slow cooked Prime Rib, cheddar sauce and caramelized onions served on a toasted premium bun. Pricing starts at $4.99, while pricing and participation may vary by location.

     Prime Rib and Fried Egg Biscuit: Includes a freshly baked biscuit with tender slow cooked sliced prime rib, melted swiss cheese and a freshly-cracked fried egg. Pricing starts at $3.99, while pricing and participation may vary by location.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.