Carl’s Jr. and Hardee’s kicked off 2020 with a refreshed brand platform and creative campaign featuring Happy Star reminding everyone that they could "Feed Your Happy" with delicious burgers, hand-breaded chicken tenders and breakfast biscuits. Now, as 2021 kicks off, Carl’s Jr. and Hardee’s are introducing the next iteration of this brand campaign by showcasing how Happy Star has been working behind-the-scenes to take over everyone’s cravings to “Feed Your Happy” and live their most flavorful lives.
From now through January 24, Happy Star is taking control of Carl’s Jr. and Hardee’s national TV and digital platforms urging everyone to satisfy the cravings with indulgent burgers and biscuits.
Additionally, beginning January 13, fans will be able to join in on Happy Star’s mission with the introduction of the exciting Happy Star filter on Instagram. To launch the filter, avid fan Charlotte McKinney is teaming up with the brands to encourage her followers to give into their cravings for decadent burgers.
Finally, later this month, the brands will introduce the Fiery Famous Star Burger and Hand-Breaded Chicken Tenders with Fiery Sauce. With a cultural hype for all-things spicy, the new Fiery platform brings “Feed Your Happy” to life by satisfying fans’ ultimate cravings.