Industry News | February 28, 2017

Carl's Jr., Hardee’s Bolstering Data with Quantifind Partnership

Quantifind announced Tuesday the addition of CKE Restaurants (CKE) to its roster of clients using the SIGNUM for Restaurants platform. This agreement means that top CKE brands, Carl's Jr. and Hardee’s, will now have access to the Quantifind platform, SIGNUM for Restaurants. The tool analyzes five years’ worth of restaurant information—including more than 700 million online conversations from 60 million consumers—and matches it up against a panel of 3.5 million receipt transactions to determine which consumer segments, discussion topics, and interest groups drive revenue for CKE and its competitors.

“We were immediately impressed by the breadth and scope of Quantifind’s data around our business and the competition. In a world where there’s so much data, finding new ways to get closer to what’s driving our revenue is what makes SIGNUM for Restaurants so compelling,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s.

The SIGNUM for Restaurants solution includes data for 80-plus leading brands across quick serve, fast casual, and casual dining restaurants. Clients can drill down into competitive revenue drivers across different consumer segments, unique interest groups, and more than 60 discussion topics—including menu items, pricing, service, operations, and mobile technology.

“We’re thrilled to help [quick-service] giants like Hardee’s and Carl’s Jr. Their team is at the forefront of quality food and efficient service in the fast food space. We can’t wait to help them build on their momentum by uncovering previously hidden consumer insights and competitive intelligence,” says Ari Tuchman, president and co-founder of Quantifind.

Quantifind is a technology company that uncovers hidden signals in massive data sets to eliminate competitive blind spots and reveal new ways to steal market share. Its flagship product suite, SIGNUM, uses a unique and proprietary signal extraction process to help businesses understand the hidden signals that drive sales, and accelerate revenue. Founded by two physicists from Stanford University, Quantifind works with some of the world’s most well-known brands spanning multiple industries including automotive, consumer packaged goods (CPG), pharmaceuticals, retail restaurants, and telecom. Headquartered in Menlo Park, CA, the company has attracted investment from AME Cloud Ventures, Andreessen Horowitz, Cathay Innovation, Comcast Ventures, Iris Capital, Redpoint Ventures, and USVP and other leading venture capitalists.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.