Industry News | October 21, 2014

Carl's Jr., Hardee's Double Up on Protein for Breakfast

When it comes time to break one’s fast in the morning, bigger is usually better. So, Carl’s Jr. and Hardee’s are doubling the goodness at breakfast with the new Double Loaded Omelet Biscuit, available at Hardee’s and at Carl’s Jr. starting Wednesday. The savory new breakfast item features the chains’ award-winning Made from Scratch Biscuits, piled high with two folded-egg omelets, each stuffed with crumbled sausage, diced ham, chopped bacon pieces, and shredded Jack and Cheddar cheeses and topped with a slice of American cheese.

“Hearty omelets have long been a popular choice for those with a big appetite at breakfast,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The new Double Loaded Omelet Biscuit, packed with three different breakfast meats and 33 grams of protein, is no exception. We make them fresh every morning by folding crumbled sausage, chopped bacon, diced ham, and shredded Jack and Cheddar cheeses into an egg omelet. Then we stack two of them inside one of our signature Made from Scratch Biscuits that we make by hand and bake fresh every morning. That great combination of eggs, sausage, bacon, ham, and cheese—times two—will be sure to fill you up in the morning in an absolutely delicious way.”

The new Double Loaded Omelet Biscuit is available for $2.79 and as a combo meal with Hash Rounds and choice of drink starting at $4.49.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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