Carl’s Jr., is inspiring fans to Go Beyond this Earth Day by hosting a one-of-a-kind, one day plant-based meat menu takeover at a local restaurant in Los Angeles. The store will Go Beyond for customers to stop by and try a complimentary eco-friendly Beyond Meat item. Fans of Carl’s Jr. and Beyond Meat who are not able to join the celebration in Los Angeles can enjoy any Beyond Burger for five dollars via an email offer at participating Carl’s Jr. locations throughout the U.S.
“We are excited to give our fans a fun, delicious way to celebrate Earth Day this year with a full plant-based meat experience at Carl’s Jr.,” says Patty Trevino, senior vice president of brand marketing at CKE Restaurants. “With nearly one-third of consumers identifying as flexitarian, we continue to innovate on new ways for our guests to enjoy our iconic charbroiled burgers with our Beyond Meat partnership.”
“As leaders in plant-based innovation, we are thrilled to partner with Carl’s Jr. to bring this unique pop-up experience to life,” says Beth Moskowitz, chief creative officer, Beyond Meat. “This Earth Day initiative increases accessibility to a variety of delicious, nutritious and sustainable offerings that Carl’s Jr. fans will love.”
In December 2018, Carl’s Jr. sparked the plant-based trend in quick service restaurants by partnering with Beyond Meat to be the first national quick service restaurant to offer a plant-based burger patty: The protein-packed, charbroiled Beyond Famous Star. The Beyond Famous Star was Carl’s Jr.’s most successful burger launch of 2019 and since then, Carl’s Jr. has sold nearly 12 million Beyond Meat burgers.
The Carl’s Jr. and Beyond Meat Earth Day celebration will take place April 22, 2021 at Carl’s Jr. located at 424 W. Los Feliz Rd., Glendale, CA 91204 from 6 a.m. until 9 p.m. (while supplies last). Fans of Carl’s Jr. who are not able to join the celebration in Los Angeles can enjoy any Beyond Burger for five dollars at participating Carl’s Jr. locations throughout the U.S. by signing up here.