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Carl’s Jr. continues to expand in Latin America with the opening of its first restaurant in Colombia today. Located at Parque de La 93 in the heart of Bogota, the restaurant marks the first of a multi-unit development agreement between Carl’s Jr. parent company CKE Restaurants Holdings Inc. (CKE) and International Meal Company (IMC). IMC is a leading, multi-brand, food service corporation developing Carl’s Jr. restaurants in Colombia, Panama, Mexico, Dominican Republic, Puerto Rico, and Brazil.
“We are very pleased to expand our partnership with International Meal Company to bring our premium, California-style burgers to Colombian diners,” says Ned Lyerly, CKE president of international. “With 229 restaurants open and operating in Latin America, Colombia is a strategically important market to help us build momentum in the region. We’ve seen tremendous success and enthusiasm for our best-in-class product offering and our premium approach to service throughout Latin America and we are certain that Colombians will enjoy the superior burger experience that only Carl’s Jr. can offer.”
Originating in California, Carl’s Jr. stands apart from other burger restaurants by offering freshly prepared, high-quality menu items including its 100 percent Black Angus Beef Thickburgers, Hand-Breaded Chicken Tenders, and Hand-Scooped Ice Cream Shakes. Carl’s Jr. also features a dining experience that includes menu items made fresh to order and served at your table, all in a modern, California-themed décor.
“It is a great honor to bring Carl’s Jr. to Colombia,” says Javier Gavilan, CEO of IMC. “The premium products at Carl’s Jr. and excellent service set us apart from the competition and will deliver an ultimate dining experience to the discerning Colombian consumer. Colombians are real burger enthusiasts and we know they will appreciate the high-quality ingredients, fresh preparations, and innovative flavors that are the hallmarks of our distinctive and delicious charbroiled burgers.”
To celebrate the important milestone of the first Carl’s Jr. in Colombia, on May 7, the first 50 customers will win “Free Food for a Year.”