Industry News | April 16, 2015

Carl's Jr. Opens Second Guatamala Location

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Burger lovers in Guatemala City can now enjoy a big, juicy California-style burger thanks to the continued expansion of premium burger chain, Carl’s Jr. The Southern California–based company opened its newest Guatemala location in Zona 9 April 15. Last month, Carl’s Jr. opened its first restaurant in Guatemala in the Coronado Mall. Both restaurants are operated by franchisee Grupo CJ, S.A., which is helping to bring Guatemalans Carl’s Jr.’s famous, high-quality menu items and esteemed customer service.

To celebrate the opening, the first 50 customers on Saturday, April 18, at 10 a.m. will receive coupons for “Free Food for a Year.” In addition, prior to Zona 9’s official opening, a special VIP/media “sneak peak” event will take place on April 14 offering media and other VIP attendees complimentary food samples, photo and filming opportunities with local celebrities and staff, as well as interviews with Carl’s Jr. and Grupo CJ, S.A. representatives.

“Guatemala is an important market and we have every confidence in Grupo CJ, S.A.’s ability to successfully develop our brand across the country,” says Ned Lyerly, president of international at CKE Restaurants Holdings Inc., parent company of Carl’s Jr. “The opening of the first two Carl’s Jr. restaurant locations in the country is a testament to Grupo CJ’s commitment to the market and their desire to offer Guatemalans the best-in-class burger and service offering that only Carl’s Jr. can provide.”

“Carl’s Jr. is answering the call for what Guatemalans love and value most in a dining experience: premium-quality food served with immaculate, friendly customer service at a great price,” says Haroldo Soto, franchisee of Grupo CJ, S.A. “We’re honored to help Carl’s Jr. launch in this important market and look forward to Guatemalans enjoying their big, juicy California-style burgers.”

The opening of Carl’s Jr. in Guatemala marks the 34th country in which CKE Restaurants Holdings Inc. operates restaurants internationally. Already a key player in the Latin American and Central American markets, Carl’s Jr. continues to stand apart from other burger restaurants by offering freshly prepared, higher-quality menu items including its famous 100 percent Black Angus beef Thickburgers, Hand-Breaded Chicken Tenders and Hand-Scooped Ice Cream Shakes. Carl’s Jr. also features a superior dining experience that includes menu items made fresh to order and served at your table, all in a modern, California-themed setting.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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