Carl's Jr. Rolls Out Parmesan Chicken Sandwich

    Industry News | October 21, 2009
    Carl’s Jr. launched its newest menu item, the Parmesan Chicken Sandwich, which features a breaded chicken fillet topped with melted cheese, smothered in authentic marinara sauce, on top of a sesame seed bun.

    “Many people love the taste of a breaded chicken breast fillet covered with cheese and a zesty marinara sauce,” says Brad Haley, executive vice president of marketing for Carl’s Jr. “The new Parmesan Chicken Sandwich from Carl’s Jr. is a big sandwich that will fill those cravings in a big way.”

    The sandwich, available for $3.99 or $6.49 as a combo, is being promoted through ads created by Los Angeles–based advertising agency Mendelsohn|Zien, the firm behind many Carl's Jr. and Hardee's ads. The campaign depicts a guy who outwits two burley hitmen types assisted by conspicuous marinara stains on his shirt from eating his Parmesan Chicken Sandwich.
    News and information presented in this release has not been corroborated by WTWH Media LLC.