Industry News | April 20, 2016

Carl's Jr./Hardee's Adds Auntie Anne's Pretzel to Breakfast

Carl’s Jr. and Hardee’s join forces with Auntie Anne’s, the world’s largest soft pretzel franchise, to redefine the identity of a New York City sidewalk staple with the introduction of the Pretzel Breakfast Sandwich, available at participating restaurants nationwide.

Featuring a savory sausage patty, the new breakfast item is topped with egg and both American and Swiss cheeses, all nestled between the golden-goodness of an Auntie Anne’s soft pretzel roll.

“Soft pretzels sold from carts on the streets of New York City are pretty ubiquitous, but they don’t really deliver what most people are looking for at breakfast,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “With the new Pretzel Breakfast Sandwich, Carl’s Jr. and Hardee’s have solved that problem by putting sausage, egg, and cheese inside a delicious Auntie Anne’s soft pretzel roll. Our breakfast customers are in for a real treat.”

“We are thrilled to be partnering with Carl’s Jr. and Hardee’s on such a deliciously satisfying, yet unexpected breakfast item,” says Heather Neary, president of Auntie Anne’s. “This partnership is a tremendous opportunity for us to delight our passionate fans in a fresh way.”

The new Pretzel Breakfast Sandwich is available for $2.99 and may also be ordered in a combo meal with Hash Browns and a drink starting at $4.69. Prices may vary by location.

Carl’s Jr. and Hardee’s will promote the Pretzel Breakfast Sandwich with a comedic new ad campaign titled “Pretzel Guys,” featuring New York City pretzel cart vendors reacting as you might expect them to when they’re asked for a soft pretzel with sausage, eggs, and cheese. Developed by Los Angeles­–, New York–, and Amsterdam-based creative agency 72andSunny, the commercial will begin airing on TV nationally on April 25, as well as on the chains’ YouTube channels.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.