Carl’s Jr. and Hardee’s announced a partnership with Activision in support of the upcoming release of Call of Duty: Black Ops III on November 6.
The powerhouse partnership marks the popular fast-food chain’s biggest promotional tie-in and Call of Duty’s first ever in-game integration with a quick-service brand. The dynamic program will feature unique in-restaurant and in-game integrations, including an “Ultimate Care Package” combo meal complete with a peel-and-win game piece sweepstakes, a Veterans Day fundraising campaign, and a Call of Duty–inspired national ad campaign featuring the return of Charlotte McKinney.
“Call of Duty is the most beloved video game franchise in the world and one of the biggest entertainment brands of all-time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “Our target customers love burgers, like our new Tex Mex Bacon Thickburger, and Call of Duty, so the two have now come together in an ‘Ultimate Care Package’ combo meal, complete with customized Call of Duty packaging that includes a peel-and-win game piece for a chance to win epic Black Ops III prizes.”
Of the partnership, Rob Kostich, senior vice president and general manager of Call of Duty says, “We’re thrilled to partner with Carl’s Jr. and Hardee’s on this far-reaching program that truly benefits the entire Call of Duty community. This unique collaboration and campaign gives fans across the country a chance to win some great prizes in-game and in-restaurant, and, importantly, creates a special activation for our military veterans. We are very thankful to Carl’s Jr. and Hardee’s for their support of the Call of Duty Endowment whose sole purpose is to drive our shared passion to put as many of our returning veterans into high-quality jobs as possible.”