Industry News | June 22, 2016

Carl's Jr./Hardee's Heats Up New Charbroiled Chicken Fillet

image used with permission.

Carl’s Jr. and Hardee’s, best known for offering premium, restaurant-quality quick-service menu options at consumer-friendly prices, today added to its industry-leading, all-natural menu with the introduction of the all-natural charbroiled chicken breast fillet, now available at restaurant locations nationwide.

While the chains are perhaps best known for their creative and decadent charbroiled burger offerings, Carl’s Jr. and Hardee’s have also emerged as fast food pioneers in the area of all-natural, better-for-you proteins. Both Carl’s Jr. and Hardee’s were the first major fast food restaurants to offer an all-natural, grass-fed beef burger, with no added hormones, antibiotics, or steroids, in 2014, a feat still not rivaled to this day. Carl’s Jr. also introduced the industry’s first line of All-Natural Charbroiled Turkey Burgers in 2015.

“At Carl’s Jr. and Hardee’s, we have long been providing our target of ‘Young, Hungry Guys’ with what they want, and what they want more than ever these days is food they can feel better about putting in their bodies,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “So, we were proud to be able to pioneer the use of all-natural beef among major fast food chains in 2014 with the introduction of our grass-fed, All-Natural Beef Burger, with no added hormones, steroids, or antibiotics, and Carl’s Jr. followed it up last year with a line of All-Natural Charbroiled Turkey Burgers, two innovations that have yet to be duplicated by our competitors. Now, in 2016, we are happy to announce the addition of all-natural chicken breast fillets to our menu, which are skinless and charbroiled for better flavor. While they are all-natural so you can feel better about eating them, we offer a line of delicious charbroiled chicken sandwich options to choose from so you never have to sacrifice taste.”

The new chicken breast fillet is minimally processed with no artificial additives or preservatives and will be available on all of the chains’ charbroiled chicken sandwiches. Both Carl’s Jr. and Hardee’s will offer the all-natural chicken breast fillets on the Charbroiled Chicken Club Sandwich and the Charbroiled BBQ Chicken Sandwich, and Carl’s Jr. will also do so on its famous Charbroiled Santa Fe Chicken Sandwich topped with a sliced Anaheim chili. All of these items will maintain their current price points starting at about $5, although individual prices may vary by location.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment