Carpigiani North America, an Ali Group company, today announced the appointment of Brian Smetana as Vice President Sales, Strategic Accounts for Carpigiani North America effective January 29.

Smetana brings more than 25 years of experience in the retail and commercial foodservice industry to this role. He started his career at Ace Hardware in a business-facing IT role and then progressed to McDonald’s Corporation to implement its first Global Data Warehousing. Since then, he has held various Sales and Account Management positions with Marmon Foodservice Technologies, Carter-Hoffmann Doyon, and LG Electronics, where he partnered with his customers to bring the best solutions and strategies to market. Brian brings a wealth of knowledge in developing quick-service and Retail sales channels from his experience with McDonald’s and various other companies.

Smetana will assist in overall group support and will be responsible for leading Carpigiani’s global effort to develop and align strategic key account plans. His primary focus will be on key partners like McDonald’s Corporation.

“I am thrilled to join the Carpigiani family and contribute to their mission of making Carpigiani’s Strategic Accounts the go-to destination for soft-serve and frozen desserts. I’m eager to work with the top brands in the business and help them enhance their offerings and streamline their operational processes with the latest technologies from Carpigiani. I am confident that my expertise will help our customers achieve their goals and take our business to new heights,” says Smetana.

“We are delighted to welcome Brian to our team. His extensive background, operational expertise and leadership approach align seamlessly with our strategic focus on customer-centricity, innovation and global partnerships.” says Penny Klingler, President of Carpigiani North America.