Carvel Launches Flavor Mixed with Brownie Batter and Chocolate Chip Cookie Dough

    Industry News | June 28, 2022
    Carvel's new Brookie flavor.
    Carvel
    Carvel will have a BOGO deal on National Ice Cream Day.

    Summer is a time to CARVELebrate all the special moments that go with the season while creating memories and traditions with the ones you love. That's why for the first-time ever, Carvel is twisting two classic flavors to offer fans a brand new way to stay cool and enjoy the ice cream they love with Brookie—a flavor sure to transport taste buds back to the moments just before both childhood staples were popped into the oven, with the sweet taste of brownie batter and chocolate chip cookie dough.

    Now available at Carvel shoppes and on food delivery platforms, Brookie—Carvel’s new limited-time flavor—literally puts a twist on childhood staples by swirling together the flavors of brownie batter and chocolate chip cookie dough for the first-time ever. On National Ice Cream Day (July 17), Carvel will celebrate the new treats lineup with a buy one, get one free offer on a small cup or cone of Brookie soft serve or any other Carvel soft serve flavor.

    Available starting today for a limited time, Brookie swirls together the flavors of rich, fudgy brownie batter and delicious chocolate chip cookie dough to create the ultimate sweet combo. Fans can enjoy each flavor on its own or twisted together for everything they're craving in one delicious treat.

    To keep the CARVELebration going, on National Ice Cream Day (July 17), Carvel fans can enjoy a special offer: anyone who visits a Carvel shoppe can take advantage of a sweet buy one, get one free offer on a small cup or cone of Brookie soft serve or any other Carvel soft serve flavor.

    "Summer is a time for making fond memories, and the sweet taste of ice cream is often part of those memorable moments," says Jessica Osborne, Vice President of Marketing, Carvel. "With literal new twists on flavors that remind them of childhood, our fans can reminisce on those moments while creating new summer traditions and CARVELebrating special occasions."

    Fans can get their Brookie fix or enjoy the iconic flavors of Brownie Batter and Chocolate Chip Cookie Dough on their own in a variety of treats at participating Carvel shoppes or delivered straight to their door through food delivery platforms for a limited time, including:

    • Soft Serve Ice Cream: 
      • Brookie Soft Serve Ice Cream: Fudgy brownie batter soft serve swirled together with chocolate chip cookie dough soft serve. 
      • Brownie Batter Soft Serve Ice Cream: Fudgy brownie batter mixed with creamy chocolate ice cream. 
      • Chocolate Chip Cookie Dough Soft Serve Ice Cream: Chocolate chip cookie dough mixed with creamy vanilla ice cream. 
    • Scooped Ice Cream: 
      • Brookie Scooped Ice Cream: Brownie batter and chocolate chip cookie dough ice cream with cookie dough pieces, brownie bites, and chocolate chips. 
    • Shakes: 
      • Brownie Batter Shake: Brownie batter soft serve, hand-spun to creamy perfection! 
      • Chocolate Chip Cookie Dough Shake: Chocolate chip cookie dough soft serve, hand-spun with chocolate chip cookie dough pieces. 
    • Sundae Dashers: 
      • Brookie DasherLayers of Brookie soft serve, caramel, brownie bites, hot fudge, and chocolate chip cookie dough pieces. Topped with whipped cream and chocolate chips. 
      • Brownie Batter DasherLayers of brownie batter soft serve, hot fudge, and brownie bites, and topped with whipped cream and chocolate sauce. 
      • Chocolate Chip Cookie Dough DasherLayers of chocolate chip cookie dough soft serve, cookie dough pieces and hot fudge, topped with whipped cream and chocolate chips. 
    • Flying Saucers: 
      • Brookie Flying SaucerBrookie soft serve sandwiched between two Flying Saucer chocolate wafers. 
      • Brownie Batter Flying SaucerBrownie batter soft serve sandwiched between two Flying Saucer chocolate wafers. 
      • Chocolate Chip Cookie Dough Flying SaucerChocolate chip cookie dough soft serve sandwiched between two Flying Saucer chocolate wafers. 

     

    Brookie builds upon Carvel's "Make it a CARVELebration" summer campaign, which encourages fans to celebrate all of life's special moments and sweeten any occasion with Carvel.

     

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.