Industry News | November 12, 2008

Casual-Dining Continues to Drop Prices

Casual-dining chains continue to lower prices in hopes of keeping diners from trading down to quick-serves during the tough economic times. Applebee's has launched a limited-time "2 for $20" offer where guests can share an appetizer and two entrées for only $20.

"While consumers may be cutting back, Applebee's wants to ensure they don't miss out on what's important: connecting over a meal with friends and family," says Shannon Scott, executive director, marketing for Applebee's. "We are offering our guests two full size entrées and a shareable appetizer for only $20. To round out the evening, guests can complement their meal with an ice cold beer, a glass of wine, or a beverage of their choice."

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