Reusing air conditioning condensation to water plants and clean. Repurposing advertising banners into fashionable tote bags. Recycling used cooking oil to power generators at a hospital. Today, McDonald’s Corp. celebrates these and dozens more examples of passion and innovation in the 2012 Global Best of Green report.
Best of Green is a collection of best practices that focus on the environment and provide tangible positive impact for the company’s business and brand. The report illustrates progress in eight categories: energy, packaging, anti-littering, recycling, logistics, communications, green building, and greening the workplace.
“Our commitment to environmental sustainability truly comes to life in our restaurants,” says Jeff Stratton, McDonald’s chief restaurant officer. “By implementing these solutions, McDonald’s demonstrates its commitment to building a better business through effective environmental practices around the world.”
“I’m proud of the progress in all these areas, and I’m especially excited to see the number of impactful advancements in energy/carbon reduction and green building–two of our key planet priorities,” says Bob Langert, McDonald’s vice president of sustainability.
2012 Best of Green includes more than 20 energy-efficiency initiatives, including carbon-reduction practices, and green building advancements in more than a dozen markets around the world.
In the U.S., for example, McDonald’s USA has made a national commitment to match 30 percent of its electricity use at company-owned restaurants in 2012 with renewable energy credits from U.S. wind sources. Renewable energy credits help fund the development of new renewable energy resources to increase the amount of available clean energy for everyone.
Other report highlights include:
McDonald’s collaborated with key external stakeholders to recognize “best of the best” actions by selecting “Planet Champions” for each report category. The selection committee voted for projects and included representatives from BSR, Ceres, Conservation International, World Wildlife Fund (WWF), and McDonald’s.
They made their selections based on the level of innovation, environmental and business impacts, scalability, and business integration. The 2012 McDonald’s Planet Champions are:
“These actions are important,” says Ryan Schuchard, manager of climate and energy, BSR. “The environmental progress from the U.S. market’s energy-saving commitment alone is meaningful, and it provides good examples of initiatives that could have a huge impact if scaled throughout the McDonald’s system globally.”
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