The Cereal Bowl today announced its
nationwide roll out with 16 stores now under
development and several slated to open later this year.

“We have spent the last year developing our concept and creating unique
products that can only be found at The Cereal Bowl’, and are excited to
have the opportunity to bring our brand to new markets,” said President
and CEO Kenneth Rader.

Customers at the brand’s new locations will have
the opportunity to enjoy trademark bowls such as Give Me S’More’, cool
off with one of our Freeze N’ Flakes’ or get their health kick with a
high protein smoothie known as an Oatie’. Customers will also have the
opportunity to create their own bowl from a selection of over 35
cereals, 40-plus toppings and a variety of milks.

The Cereal Bowl recently moved its corporate headquarters to
The Greenery office building in Miami, Florida. The new facility will
serve as the corporate headquarters as well as a fully functional
classroom known as Cereal Bowl University’. Together with the company’s
flagship Miami café, Cereal Bowl University will serve as the primary
training facility for its national expansion. “Our new office and
training facility will allow us to make educating franchisees more
interactive and productive” said Michael Glassman, Chief Operating

The Cereal Bowl expects to have three new locations open and 30 stores
under development by the end of 2007. In 2008, The Cereal Bowl is
expected to launch a kiosk design to accommodate new locations in venues
such as airports, malls and college campuses.

“The Kiosk option is
something we have been working on since we first created our business
plan in college,” said Kenneth Rader. “We have had a
great deal of interest from people wanting to bring The Cereal Bowl
brand to their campus food courts as well as interest from major
transportation hubs such as airports and train stations.”