Last year, Chick-fil-A invigorated its milkshake line up with a Mint Cookies and Cream flavor that was offered for three months. Building on the success of its first limited-time flavor, Chick-fil-A is brewing a Coffee Caramel Milkshake that will be offered chain wide March 31 – Aug. 2.
“Starting and stopping a product offer can be a tricky art, but if you do it right, you’ll enjoy long-term benefits from creating demand for a product that’s only available for a short time by bringing added attention to a particular category of your menu,” says Woody Faulk, Chick-fil-A’s vice president of brand development. “Our first limited flavor [Mint Cookies and Cream] milkshake was a tremendous success in terms of generating overall awareness of our line of milkshakes, and we anticipate our Coffee Caramel Milkshake will be equally successful.”
Faulk adds that Chick-fil-A remains focused on offering permanent menu items, and “Our chain does see benefits in also offering limited-time menu flavors.” When Chick-fil-A introduced its Mint Cookies and Cream Milkshake last spring, the chain saw a renewed interest in its Milkshake line from its existing customers and was able to win new customers who were not aware of Chick-fil-A’s Milkshakes.
As with its standard line of flavors, the Coffee Caramel Milkshake is hand-spun with Chick-fil-A’s popular “home-style” Icedream and topped with light whipped cream and a maraschino cherry. The Coffee Caramel Milkshake will be offered in a 20 oz. cup and is priced at $2.89 each (at most locations).