Charley’s Grilled Subs, best known for its made-to-order, grilled subs, is pleased to announce its celebration of National Philly CheeseSteak Month in January 2009. The campaign will be launched to support awareness of the favored comfort food, while also promoting the health benefits of eating lean meat and vegetables. The company will donate 10 cents of each sandwich sold during the month of January (up to $10,000) to support the National Kidney Foundation.

Charley’s Grilled Subs has made the decision to partner with the National Kidney Foundation because of their dedicated efforts to prevent kidney and urinary tract diseases, improving the availability of all organs for transplantation. “Last summer, one of our franchisees donated one of his own kidneys to an employee,“ says James Pa, senior director of marketing for Charley’s. “As a result, we were all moved by his actions–as well as the National Kidney Foundations’ efforts, overall. Partnering with them during National Philly CheeseSteak Month is the right thing to do.”

Many studies point to the health benefits of consuming lean meat and vegetables as part of a healthy diet. Charley’s signature Philly CheeseSteak and Philly Chicken subs remain a healthier alternative to similar sandwiches made by competitors. With the option of low or zero calorie condiments, Charley’s subs are prepared with ingredients that fall into four out of the six major food groups, providing protein (meat), vegetables, dairy (cheese), and carbohydrates (bread).

Charitable Giving, News