Wednesday, March 24 marks National Cheesesteak Day, and Charleys Philly Steaks will be celebrating their flagship menu item with giveaways on social media, in-store festivities, and more. With the holiday following close on the heels of the brand’s 35th Anniversary, it’s hard not to reflect further on Charleys’ legacy and the core menu item that made it a success.
Starting with a single location near The Ohio State University’s campus, Charleys now boasts over 600 stores, including international restaurant locations. Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks, attributes the brand’s success to the cheesesteak customizations available at Charleys. “We sell more than 40 million cheesesteaks a year,” says Hipsher. “Our cheesesteaks are stuffed with USDA choice steak, melted provolone cheese, grilled onions, peppers and mushrooms on a toasted hoagie roll with the ability to customize it exactly the way you want. Charleys was one of the first innovators to up the ante on the classic Philly Steak, offering various options including buffalo, teriyaki, and other specialty cheesesteaks.”
Charleys Philly Steaks will be kicking off the celebrations with contests on Facebook, Instagram, and Twitter where guests can win free cheesesteaks. The brand will also be offering special promotions surrounding delivery, which will be advertised on social media. Charleys Rewards members can look forward to earning an exclusive offer when they order a cheesesteak from Charleys on March 24th with the app.
