GOSH Enterprises announced the promotion of BIBIBOP Asian Grill VP of Marketing, Brian Hipsher to the role of Chief Marketing Officer for all three of GOSH’s restaurant brands: Charleys Philly Steaks, BIBIBOP Asian Grill, and Lennys Grill and Subs.
As Chief Marketing Officer, Hipsher will guide marketing strategy, menu development, digital innovation, advertising, and the overall brand experience for each of GOSH’s brands. He will report directly to President of Shared Services, Boyd Hoback.
“Brian has done a great job building a strong marketing team at BIBIBOP Asian Grill, transforming both the culture and approach to the business,” says Hoback. “We’re excited to have him take the reins as CMO for all three brands. His leadership, marketing expertise, and ability to make things happen will be key in guiding each brand.”
Hipsher brings to GOSH more than 25 years of marketing, operations, and human resources experience with brands such as City Barbeque, Mettler Toledo, and 7-Eleven. In his first year at BIBIBOP, Hipsher and team added online ordering, launched a new loyalty app, developed the brand guide, achieved double digit comparable store sales growth, and created the foundational marketing processes and systems needed to grow from 27 to 42 locations and beyond.
“What a blessing to get to work alongside and develop the talented teams that will make our big plans come to life,” says Hipsher. “It’s an incredible opportunity to enhance and develop these three unique brands during what will be an amazing time of growth and transformation.”