Charleys Philly Steaks’ newest location has opened to exceptional sales numbers at the new Tucson Premium Outlets, Southwest Arizona’s first retail shopping outlet.
Since its grand opening October 1, the brand’s sales have far exceeded opening projected sales numbers and was one of the highest domestic sales days in recent company history.
Charleys franchisee James Novak is ecstatic with the sales outlook for his fifth restaurant. Novak selected Tucson Premium Outlets to open his first Charleys since 2007 for its anticipated high customer traffic and strong retail brand presence.
“Sales have been higher these first weeks after opening than sales during even the busiest of holiday sales in comparison to my four other locations in the market, including Black Friday—which is the premier sales day for retailers,” Novak says.
“The Tucson market has long embraced the bold flavor of Charleys, and we are excited to expand our presence in the area in order to share our grilled-fresh Cheese Steaks, natural-cut Gourmet Fries, and real fruit lemonades with even more customers,” says vice president of marketing Kris Miotke.
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