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“We chose to extend our hours at many of our restaurants across the country in response to consumer demand,” says Rick Silva, president and CEO of Checkers Drive-In Restaurants, Inc. “Americans’ lifestyles and eating habits are changing as we move away from the traditional 9-to-5 schedule, and Checkers and Rally’s are responding to our guests’ needs. We will continue to increase the number of restaurants operating at extended hours over the next several months.”
Currently, nearly every Checkers and Rally’s restaurant nationwide is open to midnight or later on Friday and Saturday, and three-quarters of its locations are open late Sunday through Thursday.
“We live in a 24/7 economy with many of our guests working and staying up later, says Terri Snyder, chief marketing officer at Checkers Drive-In Restaurants, Inc. “Checkers and Rally’s is accommodating these wants and we expect the late night day part to be a growing piece of our business.”