Since its founding in 1986, Checkers & Rally’s has put value on the forefront. After value comes craveability. On Wednesday, September 26, Checkers & Rally’s is celebrating both of those core items with its One Day Deal, when the brand will be giving away its fan-favorite cheeseburger for just 69 cents the entire day. The promotion was designed to give back to its loyal customers at a time when they need it the most.

“We know our customers are sometimes strapped for cash at the end of the month, so we wanted to do something to help them get through until the next paycheck,” says Checkers & Rally’s Senior Marketing Director Scott Wakeman. “We came up with the One Day Deals as a one-day sale with an amazing value that always drops on the last week of the month, when money is the tightest.”

The promotion was originally launched on November 30, 2017, and has seen incredible feedback from the customer. In fact, in August when the brand celebrated its most recent One Day Deal, there was a traffic lift of more than 14 percent, and an estimated sales lift of more than 9.5 percent at the company markets. Many franchisee markets saw even better sales and traffic lifts, showing the system-wide deal really resonated with the Checkers & Rally’s fan base.

“Our foodies have been loyal to us and they know the value behind our food, so this is a way that we are able to say thank you to them,” says Wakeman.

After September 26, Checkers & Rally’s is excited to celebrate its next One Day Deal on November 7 ahead of the Thanksgiving holiday.

Marketing & Promotions, News, Checkers/Rally's