Industry News | May 4, 2009

Cheeburger Cheeburger Picks Maxwell House

The casual-restaurant chain Cheeburger Cheeburger, which describes itself as “the most creative restaurant on the planet” has partnered with Kraft Foodservice to offer Kraft’s Maxwell House brand coffee to customers in all 56 units nationwide.

Cheeburger Cheeburger has chosen Maxwell House Frozen Liquid Coffee Concentrate, which allows the restaurant to serve full-flavored, beautifully balanced coffee in a convenient, labor-saving, high-volume format that delivers the quality it demands.

In addition to hot coffee, customers can also order iced Maxwell House coffee and enjoy being entertained as it’s served to them tableside in a martini shaker. Cheeburger Cheeburger menus will feature the Maxwell House brand logo to communicate the chain’s use of a familiar and trusted brand to customers.

Known for letting customers create their own “signature” recipes, with more than 30 different complimentary toppings for burgers and sandwiches and 15 complimentary toppings for ice cream sundaes, Cheeburger Cheeburger will extend the customer’s customization opportunity for coffee as well.

There are 378,000 flavor combinations for shakes, and several of the delicious flavors available for shakes will also be available for adding personalized flavor to the Maxwell House coffee the chain now serves.

“I chose to serve Maxwell House because of the quality coffee and brand name it offers,” says Jeff Jablow, director of training and menu development at Cheeburger Cheeburger.

“No other coffee program offers as much variety, and the more quality well-known brands we can keep in front of the public, the more successful we are.”

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