Industry News | July 18, 2017

Cheerwine Brings Back Krispy Kreme Soft Drink

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Two iconic North Carolina-born brands are celebrating milestone birthdays this year: Cheerwine is turning 100, and Krispy Kreme Doughnuts is turning 80. To mark the sweet occasion, the two brands are bringing back the soft drink that caused a frenzy with its debut last year: Cheerwine Kreme.

From now through September, Cheerwine Kreme is available in 2-Liter and 20 ounce bottles in major grocery chains and select convenience stores in North Carolina and South Carolina, and online at Cheerwine.com.

Cheerwine Kreme tastes like Cheerwine with a hint of Krispy Kreme’s Original Glazed flavor.

“We’re grateful to the generations of Carolinians who’ve made it possible for Cheerwine to spend the last century, and Krispy Kreme to spend the last 80 years, delighting their taste buds and being part of their special moments,” says Joy Ritchie Harper, Cheerwine’s head of marketing and a fifth-generation family member of Cheerwine’s founder. “Cheerwine Kreme is a celebration of uniquely Carolina tastes and our deep roots in the region. We had such an amazing response last year in the Carolinas that we had to bring it back for a limited time, especially during such a milestone year for both of us.”

Cheerwine Kreme isn’t the first time Cheerwine and Krispy Kreme Doughnuts have collaborated to make a one-of-a-kind treat.  Back in 2010, the two joined forces to bring fans the Cheerwine-filled Krispy Kreme doughnut, which sold out in many shops during its limited availability.

Not only is Cheerwine Kreme hitting shelves this month, but so are hundreds of new $100 instant win cans of Cheerwine (sprinkled throughout 12 packs of Cheerwine and Diet Cheerwine). The instant win cans can be found among Cheerwine’s 100th anniversary collectible series of throwback cans from the past decades. New editions of the commemorative cans will continue to roll out during 2017.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.