Industry News | April 25, 2016

Cheeseburger Bobby's Swirls in Caramel

Cheeseburger Bobby’s, known for its quarter pound Angus beef patties and build your own burger bar, is once again introducing an exciting array of limited time offers. All 10 locations are now offering The Southern Burger, a Caramel Brownie Shake, and a Caramel Brownie Sundae. The shake and sundae are available through May 31, with The Southern Burger on the menu until June 5.

The Southern Burger highlights Pimento cheese’s growing popularity in the South. The burger starts with Cheeseburger Bobby’s traditional Angus beef patty, which is topped with a good heaping of Pimento cheese followed by bacon and large onion rings. The burger was built with Cheeseburger Bobby’s fresh cut fries and Mom’s Sweet Tea in mind as the perfect Southern meal. The burger is available for $5.79.

The new Caramel Brownie Shake and Sundae mixes together Cheeseburger Bobby’s classic frozen custard, caramel sauce, and brownie bits. The shake will be available for $4.29 and the sundaes start at $2.49. Instead of frozen yogurt or ice cream, Cheeseburger Bobby’s offers frozen custard because its dense creaminess best complements the restaurant’s high quality burgers, including the Southern Burger.

“Pimento cheese has been growing vigorously in popularity in recent years, making an especially big splash in the South,” says Bobby Stoll, cofounder of Cheeseburger Bobby’s. “We’re thrilled to be able to provide the best quality burger topped with such a unique and in-demand ingredient like Pimento cheese. When our customers come in and get The Southern Burger and finish it off with the Caramel Brownie Sundae, we know it’s going to be their new favorite spring tradition.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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